History of Companies

morellato logo


The Morellato Group, based in Padua and Milan, is one of the most successful Italian companies in the field of watch straps, jewellery and watches. Thanks to know-how and experience since 1930, reinforced by continuous investments in new materials, innovations and fashion trends, Morellato is today the undisputed leader in the manufacture of Made in Italy watch straps.

hirsch logo


Hirsh is one of the oldest and most famous watch strap manufacturers in the world.

Its headquarters are in Austria. It works with many Swiss companies which it supplies with straps for their watches and is constantly pioneering innovative straps such as in the case of the performance series, a mix of leather and rubber strap.



The foundation of the company is formally carried out on 04.01.1957, by two ambitious brothers, Yannis and Elias Tzevelekos. Its actual beginning, however, can be traced back a few years earlier, since the two brothers had already started to deal with the trading of watch straps. Their love for the watch strap prompted them to create their own watch strap production unit.

Initially, the headquarters of the company is located in the center of Athens, to later move to a privately owned, modern building in Metamorfosi, Attica, where it is still based today. The opening of the new headquarters took place in 1974.

The newly established industrial unit starts its operation with the manufacture of perlon straps, thus purchasing its first machine. Slowly and steadily, it purchases more modern equipment and thus expands to the production of other models of leather straps.

rochet logo


In 1904 the Zuccolo Rochet Company (ZRC) was founded in France by Edmond Zuccolo and Joseph Rochet. Two men with a passion for watches and jewellery.

ZRC which in 2018 was renamed Rochet is the leading watch strap manufacturer in France and its products are sold all over the world. Its attention to quality and detail makes it among the leading companies of its kind worldwide.

diloy logo


Diloy was founded in 1982, the company is based in Spain. Its collection of watch straps has to offer a wide variety of designs and materials, and its characteristic feature is the very good quality-price ratio of its products.

Rios logo

Di – model

The German company Di – modell aims to manufacture top quality watch straps all handmade with top quality materials and always made in Germany.

fluco logo


The German company Fluco was founded in 1949.

Fluco straps are handmade and made by experienced craftsmen in Germany.

The excellent quality of raw materials, decades of experience in strap manufacturing and attention to detail have elevated it to the watch strap manufacturing industry.